Amazon Expands Video Ad Tools for Brands

Amazon Expands Video Ad Tools for Brands

Amazon Advertising has launched a suite of video advertising solutions, including Sponsored Display video ads, video creation tools, ad creative services, and streaming TV reach incrementality measurement. This aims to help sellers more effectively build brand awareness through video, reach target audiences, and optimize ad performance, ultimately driving sales growth. The new tools and services empower brands to create engaging video content, target specific customer segments, and measure the impact of their video campaigns across various channels within the Amazon ecosystem.

01/04/2026 Logistics Industry Insights
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Amazon Expands US ASIN Promotions to Canada and Mexico

Amazon Expands US ASIN Promotions to Canada and Mexico

Amazon's new NARF Deal feature allows US sellers to extend eligible ASIN promotions to Canadian and Mexican marketplaces. This simplifies cross-border operations, reduces costs, and increases product visibility, helping sellers quickly expand into the North American market and achieve sales growth. Sellers need to ensure NARF is enabled, products meet Deal submission requirements, and the price including tax is below $50 USD. This streamlined process aims to boost sales and facilitate easier access to a broader customer base within North America.

01/04/2026 Logistics
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Ocean Freight Rates Drop Reshaping Crossborder Ecommerce

Ocean Freight Rates Drop Reshaping Crossborder Ecommerce

Ocean freight rates have plummeted, posing challenges for cross-border e-commerce. Excess capacity and decreased demand have led to significant price drops, putting pressure on sellers' costs and intensifying competition. The overseas expansion of domestic e-commerce giants further exacerbates the 'involution' in foreign markets. While import e-commerce cools down, the export market faces fierce competition, making future development uncertain. Sellers must adapt to the changing market dynamics and explore new strategies to maintain profitability and competitiveness in this volatile environment.

01/04/2026 Logistics Industry Insights
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Amazon Sellers Hit by System Outages and Higher Prime Fees

Amazon Sellers Hit by System Outages and Higher Prime Fees

Amazon sellers are facing a double whammy: another system bug coupled with new Prime exclusive discount fee rules. This article analyzes the impact of these two events and provides actionable advice for sellers to enhance product competitiveness, optimize operational strategies, reduce costs, diversify channels, and cope with system errors. Specifically, it offers guidance on navigating the challenges and thriving on the Amazon platform amidst these disruptions. Sellers can leverage these insights to improve their business and overcome the current difficulties.

01/04/2026 Logistics Industry Insights
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Amazon Eases Policies to Expand Seller Access in Europe

Amazon Eases Policies to Expand Seller Access in Europe

Amazon Europe has released several favorable policies, including upgrading the Export Program to over 30 countries, adjusting sales commissions to reduce costs, and optimizing the return policy for customized products to protect seller rights. It is recommended that sellers actively expand export businesses, optimize product structures, improve customized services, and refine operations to seize opportunities and succeed in the European market. These changes aim to make selling on Amazon Europe more attractive and profitable for sellers who adapt to the new conditions.

01/04/2026 Logistics Industry Insights
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Social Media Drives Zerocost Growth for DTC Brands

Social Media Drives Zerocost Growth for DTC Brands

A cross-border e-commerce company achieved a surge in orders on its independent site at zero cost through social media content marketing. This case reveals a new path for DTC brands to leverage social media for low-cost traffic acquisition and brand building, emphasizing key elements such as high-quality content creation, social media promotion, and user experience optimization. It demonstrates how strategic social media engagement can drive significant results for independent e-commerce businesses without relying on paid advertising.

01/04/2026 Logistics Industry Insights
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Amazon Sellers Warned Over Brand Abuse Risks

Amazon Sellers Warned Over Brand Abuse Risks

This article delves into the common causes of brand abuse on Amazon, such as multiple trademark cancellations, new store registrations, and excessive brand authorizations. It offers effective preventative measures, including brand isolation and cautious use of brand complaints. For cases already identified as brand abuse, it provides detailed solutions, such as providing trademark certificates, purchase contracts, product photos, and writing a Plan of Action (POA). The aim is to help sellers avoid pitfalls and operate their stores with peace of mind.

01/04/2026 Logistics Encyclopedia
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Amazon and Tiktok Clash in Ecommerce Talent Battle

Amazon and Tiktok Clash in Ecommerce Talent Battle

Amazon is poaching influencers with high salaries to counter the rise of TikTok e-commerce, highlighting its emphasis on live-streaming e-commerce. TikTok Shop's global expansion brings new opportunities for cross-border sellers. The cross-border e-commerce landscape is facing reshaping, and future competition is full of variables. Only innovators can win. Amazon's move underscores the growing importance of short-form video and live commerce in the global e-commerce market and the intense competition between major players.

01/04/2026 Logistics Industry Insights
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Ebay Sellers Share Postpromotion Sales Strategies

Ebay Sellers Share Postpromotion Sales Strategies

This article delves into key strategies for maintaining stable order volume on eBay after major promotions. It provides comprehensive operational guidance, covering everything from auction-based traffic generation for new accounts to creating an exposure matrix with a large number of SKUs and refined operations. The article also addresses pricing strategies, listing timing, and analysis of reasons for zero sales. It emphasizes the importance of continuous optimization and data analysis to help sellers stand out from the competition and achieve sustainable store growth.

01/04/2026 Logistics Industry Insights
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Amazon Seller Boosts Sales with Premium Product Strategy

Amazon Seller Boosts Sales with Premium Product Strategy

This article delves into a successful Amazon new product launch case study focusing on high average order value items. It reveals how precise advertising strategies and meticulous operations overcame low conversion rates, leading to a sales turnaround. The importance of accumulating clicks, keyword optimization, utilizing the V2 system, and effective inventory management are emphasized. This provides practical guidance for sellers, contributing to sustained growth on the Amazon platform. It offers actionable insights to boost visibility and drive sales for premium products.

01/04/2026 Logistics Industry Insights
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